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92 Posts

21 Jun

Online Gambling Games: Are They Worth the Risk?

admin0 CommentsOnline Gambling

Gambling online sounds like tons of fun, but should you really trust a website with your financial information? Should you trust them with the odds stated upfront on their website? Should you trust them to deal fair and give you a fair shot at winning? Can you trust them to pay out what you deserve when it's time to cash in on your winnings? These are all valid questions that commonly lead to reservations about gambling online. Yet, casino websites are growing in popularity and receive hundreds of thousands of visits from people who are willing to put their money…

21 Jun

Using Targeted Rewards to Drive Measurable Results for Casino Marketing Departments

admin0 CommentsCasino

By using a Targeted Reward to increase real Player Development for casinos, you can directly measure the results. Internet Marketers know the value of targeted advertising is that you spend less money to attract a new Player, and more importantly you ultimately spend less to keep an existing Player happy. By targeting the reward system around what the Player is passionate about, you actively engage them in promoting Your Brand. Some casinos already use complex database management tools to figure out what Comps to give you---Free Room, Limo, Private Jet, Super Bowl Tickets, Dinner, or even a Hand-Made Shirt---instead of…